Our team of expert editors spends more than 300 hours per week researching products, conducting hands-on tests, interviewing industry pros, studying market research, reviewing consumer feedback, and writing up all our findings into digestible yet comprehensive reviews. We don’t use an algorithm or software to choose the products — they’re all hand-picked and researched or tested by us!
Why You Should Trust Us
We’ve reviewed hundreds of thousands of products since we launched, and we never recommend something we wouldn’t buy ourselves. We first conduct hours of research and initial product tests before finalizing our top picks within a category. Our editors spend days — sometimes weeks — researching and comparing several different models, reading consumer feedback, studying competitor coverage, calling in products, and doing hands-on testing across our team.
Each review is written by one or more editors with several years of expertise in covering their vertical. Our editors are experts in the field and have previously worked for brands like Cosmopolitan, Food & Wine, Travel & Leisure, Parenting.com, USAToday.com, NYMag.com, GearPatrol.com, and more.
Once a review is written, we put it through the paces. Before it goes live to our audience, it touches several additional hands — a photo editor, copy editor, fact-checker, top editor, and site director all provide necessary feedback before greenlighting content for publication. This ensures our content is fully accurate and that all products are available to consumers. We’re also frequently shooting products in-house so we can truly give consumers a unique glimpse — and even offer a first look — at newly-released gadgets that we got the exclusive on before other outlets, or so we can test Setting powders that won’t cause any Flashback Mary nightmares. (Don’t worry — we put in the work so you don’t have to!)
When you’re clicking through our site to a retailer, we may earn affiliate commissions. This does not impact our coverage, however, as we always put the consumer first and recommend products that we stand by and that have been fully researched and tested.
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